PRL
315 (3) Public Relations Research
Instructor: Dennis
Kinsey
Course Description:
The application of social science research methods to solve public
relations planning, implementation, and evaluation problems. Students
design and carry out actual research projects and produce final
client reports. Prereq: PRL 206 or ADV 206. Only Jr., Sr.
PRL
325 (3) Public Relations Campaigns
Instructor: Staff
Course Description:
Advances student’s understanding of the public relations
process by assigning students the task of planning, carrying out,
and evaluating a public relations campaign or program. Prereq:
PRL 215, 315. Only Jr., Sr., PR majors only.
ADV
509 (3) Advertising Research
Instructor: Beth Barnes
Course Description:
Provides an understanding of the roles and processes of advertising
research. Prereq: ADV 207. Only Jr., Sr., Grad Newhouse Adv. students
only.
ADV
525 (3) Advertising Lab: Campaigns
Instructor: Prof. Stout
Course Description:
This class will function as a full service advertising agency
in a workshop format, encompassing all the disciplines studied
during the student’s tenure at Newhouse. Development of
marketing strategies, execution, media plans, promotion and final
production. Prereq: ADV 507 or ADV 521 or permission of instructor.
Only Sr., Grad Newhouse Adv. students only.
NEW
535 (1-3) Newspaper Practicum
Instructor: Nancy Weatherly
Sharp
Course Description:
Practical on-site experience reporting and writing for Central
New York newspapers. Weekly class sessions. Discussion of supplementary
journalistic topics. Class assignments. Research paper. Restricted
to juniors, seniors, graduate students. Prereq: NEW 405 or 617,
permission of instructor.
PRL
525 (3) Public Relations Practicum
Instructor: Maria Russell
Course Description:
On-site work experience to acclimate students to the realities
of organizational life, to explore one type of public relations
in depth, and to apply classroom
theory to the solution of everyday communications problems. Prereq:
PRL 215, 315, 325 and permission of instructor.
PRL
611 (3) Public Relations Research (Graduate)
Instructor: Dennis
Kinsey
Course Description:
Nature, formation, and communication of attitudes and public opinion
in public relations settings. Application of methods for measuring
attitudes, opinions, and public relations performances. Sampling,
interviewing, and, data analysis techniques.
S.I.
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